Mui The Label

Located on Le Loi Street, in the Ancient Town of Hoi An, Mui The Label was established in 2016 by Mui and her mom. The boutique specializes in boho-style clothing, all of which are meticulously crafted by hand in limited quantities, (so, get it while it lasts!). Mui's passion for design drives her to constantly create fresh and unique styles throughout the year.  In 2023, Mui focused on expanding her size range and making her items size-inclusive ranging from XS-XL.  She perfects the art of trial and error when it comes to her clothing, thus leading to a thoughtfully created item that is as close to perfection as it can get. 

As a proud Vietnamese clothing brand, Mui is thrilled to bring her unique designs to life in the Hoi An shopping scene. With a lot of love and excitement, Mui is having a “dream come true” moment by now being able to share her clothing with customers worldwide. We hope you feel confident, comfortable, stylish, and beautiful in Mui The Label, and thank you for stopping by.