Mui The Label

Located on Le Loi Street, in the Ancient Town of Hoi An, Mui The Label was established in 2016 by Mui and her mom. Our boutique specializes in boho-style clothing, all of which are meticulously crafted by hand in limited quantities (so, get it while it lasts!). In 2023, Mui focused on expanding her size range, and now we are so happy to dress women from XS to XL sizes. Mui The Label is one of the only shops in Ancient Town offering ready-to-wear, high-quality items that you will love for years to come. 

 

(Mui, in studio. Photograph by Will Killen.)

As a proud Vietnamese clothing designer, Mui is thrilled to bring her feminine, boho, slow fashion designs to life in the Hoi An shopping scene. With a lot of love and excitement, Mui is having a “dream come true” moment by now being able to share her clothing with customers worldwide.

We hope you feel confident, comfortable, stylish, and beautiful in Mui The Label, and thank you for stopping by.