Why Fast Fashion Can’t Compete: Slow Fashion Wins The Game

Fast fashion has had its moment, but it’s becoming clear that it can’t hold a candle to the long-lasting appeal of slow fashion. A well-crafted dress made from quality material like linen won’t just make you feel good—it will last longer, look better, and make you feel more connected to the story behind it.

Durability is Key

One of the biggest drawbacks of fast fashion is its lack of durability. The fabrics are often thin, the stitching is questionable, and before you know it, your new dress is full of holes or pilling. On the other hand, slow fashion brands focus on creating clothing that stands the test of time. Linen blends are chosen for their strength and long-lasting appeal.

Ethical and Sustainable Practices

Fast fashion contributes to overproduction and waste - we are literally wearing harmful chemicals - whereas slow fashion focuses on creating items with sustainability in mind. Handmade clothing, like the pieces created at our shop and local tailors, is often produced in small batches, which means less waste and a smaller carbon footprint. When you buy that new piece made by artisans who care about their craft, you’re supporting ethical production practices that benefit the environment and the people involved.

Timeless Style Over Trends

Fast fashion is all about fleeting trends that come and go with the season - talk about boring and inauthentic. Rather invest in pieces that transcend trends and embrace a relaxed yet polished look that stays relevant year after year. Some of my favorite items are my most "basic" pieces - all linen or cotton. They are durable and get softer over time. These days it is much more of a statement to choose classic pieces that you will have for years to come. 

Higher-Quality Fabrics

Unlike fast fashion, which often uses low-quality fabrics to keep costs down, slow fashion brands focus on high-quality materials. Linen, bamboo and cotton are breathable, luxurious, and kind to your skin. These fabrics allow you to look chic without compromising on comfort.

Supporting Local Artisans

When you buy from small brands, you're supporting local artisans and businesses that take pride in their work. When shopping in Hoi An, you can find a wealth of handmade clothing crafted by skilled artisans who put care and effort into each piece. This level of craftsmanship is something fast fashion simply can’t replicate. When you invest in a handmade piece, you’re not just getting a beautiful garment—you’re also supporting a community.

By choosing slow fashion, you’re opting for quality, sustainability, and a sense of timeless style.