Sustainable, Stylish, and Ready to Wear: 3 Vietnamese Fashion Brands You Need to Know
If your wardrobe could talk (and sounded anything like mine), it could be dramatically sighing for more comfort and wishing for fewer "what was I thinking?" moments. I understand the struggle. Finding clothing that is stylish, breathable, and comfortable to wear can be challenging - especially as a US size 10 living in Vietnam. Fortunately, Vietnam is home to some amazing ready-to-wear brands that have perfected the art of effortless dressing, all while emphasizing sustainability.
From the South to the North, here are three boutique (but very well-priced!) labels crafting chic, everyday fashion using natural fibers, ethical production, and a whole lot of love.
Sinhtolina (Ho Chi Minh City) – Designed for Joy
If you believe fashion should spark joy ( HELLO Marie Kondo), Sinhtolina is your new go-to. Established in 2014, this Saigon-based brand focuses on daily clothing that’s stylish, comfortable, and sustainable. The idea? Looking good and feeling good shouldn’t be mutually exclusive. Beautiful printed fabrics, silky materials, maxis that make you want to twirl and so much more. This label is truly gorgeous.
Based in: Ho Chi Minh City
Materials: Natural fibers, ethical production practices
Style Vibes: JOY! Chic, playful, and made to move with you
Price Range: 330,000 - 1,500,000 VND
🔗 Shop: Sinhtolina on Shopee | Sinhtolina on Facebook | Instagram: @Sinhtolina
Mui The Label (Hoi An) – Small-Batch, Big Style
You didn’t think we’d skip ourselves, did you? Please. Mui The Label was started by a mother-daughter duo—because who understands comfort and confidence better than them? Our collection is all about easy, breezy fashion—think linen, viscose, and relaxed silhouettes that make you feel put together without trying too hard. Smocked waistbands, an open back or plunging neckline for those "I'm being casual but feeling hella sexy" moments, and vibrant colors are found throughout the shop. Designer, Mui, expanded her size range in 2023 to dress sizes XS-XL. So, ladies with curves - yes, this is the place for you.
Materials: Linen blends, viscose with wrap or elastic waists (because no one needs a waistband judging them)
Style Vibes: Boho, minimal effort, maximum impact
🔗 Shop: Mui The Label Online | Mui The Label on Facebook | Instagram: @muithelabel
Rustea (Hanoi) – A Slow Fashion Love Story
Rustea is what happens when minimalist design meets a love for organic fabrics. Prioritizing slow fashion, they focus on ethically sourced, skin-friendly materials that make sustainability feel as effortless as their designs. Inspired by nature and teatime, this brand creates relaxed, timeless pieces that feel as comforting as your favorite oversized mug.
Materials: Linen, cotton, silk—aka, everything your skin actually wants to touch
Style Vibes: Minimalist, effortlessly cool, quietly confident
Price Range: Pieces are under 1,000,000 VND
🔗 Shop: Rustea Online | Rustea on Facebook | Instagram: @rustea
Why These Brands Deserve a Spot in Your Closet
First, let’s talk about comfort. These brands prove that looking good doesn’t mean suffering through stiff fabrics or restrictive cuts. Their designs are made for movement, long days, and feeling effortlessly put together.
Then there’s sustainability. From ethical production practices to the use of natural fibers, these brands are making choices that are better for you and the planet. Supporting slow fashion means investing in pieces that not only last but also contribute to a more mindful way of dressing.
And finally, fashion should be fun. Life is a runway, but that doesn’t mean you have to follow trends that don’t fit your vibe. These brands celebrate personal style, offering wearable, everyday fashion that seamlessly fits into your life—whether that’s a coffee run, a weekend adventure, or just lounging at home in something that makes you feel good.
Whether you’re drawn to Mui The Label’s boho ease, Sinhtolina’s playful chic, or Rustea’s minimalist charm, one thing’s for sure—your wardrobe just got a serious upgrade.
Ready to support Vietnamese designers and refresh your wardrobe with sustainable, ready-to-wear fashion? Browse Mui The Label and Rustea online, Sinhtolina via Shopee, or contact any of the brands through their socials linked above — shopping local has never looked (or felt) this good.